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The people behind the playbooks

Written by People Who Have
Worked a Dinner Rush.

Every article on this site is filed by one of three subject-matter voices, and each owns a different corner of the job: the floor and the reservation book, the GoHighLevel build, and the guest marketing that has to stay inside the messaging rules. 38 articles between them.

Marisol Reyes
Restaurant Automation Strategist
Austin, TX

Marisol spent nine years running front-of-house and marketing for a three-location Tex-Mex group before going all-in on automation.

  • reservation & no-show automation
  • AI caller & chatbot booking
  • GoHighLevel workflow building
11 articlesRead their work →
Devon Pak
GHL Agency Owner & Snapshot Builder
Portland, OR

Devon runs a small agency that builds and resells GoHighLevel systems to hospitality clients, from food trucks to fine dining.

  • A2P 10DLC & TCPA compliance
  • two-way SMS and review automation
  • agency snapshot packaging
13 articlesRead their work →
Gina Caldwell
Hospitality Marketing Writer
Savannah, GA

Gina is a hospitality marketing writer who came up through catering and event sales before falling in love with diner data.

  • win-back & re-engagement campaigns
  • email & SMS marketing for restaurants
  • guest data and segmentation
14 articlesRead their work →
On attribution

Bylines You Can Trace.

Each byline links to the writer who filed it and the area they cover, so you can judge a playbook by who wrote it. These are the site's editorial voices, writing from restaurant operations and GoHighLevel implementation experience. They are original personas created for this site, not real individuals, and they are not food-safety, health-code, employment or legal professionals. Anything touching health inspection, labor law or SMS compliance should be checked with a qualified adviser for your own jurisdiction before you act on it.